And although we will probably be seeing big name shows and movies utilizing this strategy (lightsabers on Touch Bar?), you can tailor this idea to your business as well. Knight Touch Bar 2000 is an app that adds a bit of flair to your computer, straight out of the 80s TV show Knight Rider. This is a great example of giving something entirely offline an app presence. Perhaps you’re a cafe with a beloved dog, or maybe your mascot is especially memorable - we could imagine Qualaroo’s kangaroo making an appearance hopping along your Touch Bar - tapping into these strong suits will help consumers connect emotionally with your business. Getting a strong part of your branding in front of consumers will help your business’s recognition. A great example is this Touch Bar version of the iconic Nyan Cat viral animation for your Mac. Bonus: they put their TouchSwitcher download page on their website, which is a great traffic driver.Įven if you aren’t the maker of an app or a web browser, you can still utilize the Touch Bar. Their primary business is a Mac app that helps you manage multiple apps on one screen, so making a Touch Bar app that lets you switch between apps fits right into their niche. While that’s a great idea on its own, it’s especially good marketing from Hazeover. This nifty app helps you switch applications at lightning speed with Touch Bar. Plus, every time its download page is viewed, “Google Chrome” is front and center. It highlights a neat feature of the browser, and keeps it in people’s minds. Anyone who tries to open a page on Chrome without an internet connection is met with a little dino that hops over cacti, and this app lets you play that game on your Touch Bar. ![]() Offline Dino GameĪlthough it was made by an independent developer, this Touch Bar app is a small homage to Google Chrome. We’ve highlighted takeaways from each example, so you can jump right into brainstorming how engineering as marketing can help your business. These are all clever ways to get your business into the minds of consumers - without explicit ads. We’ve gathered some examples that show both engineering as marketing and what you can do with the Touch Bar. ![]() Being a software company is an advantage here, but you can capitalize on “engineering as marketing” with the Touch Bar apps for a variety of businesses. You can make an app that works on the Touch Bar platform to help people remember you and make connections with potential customers. In the case of Touch Bar advertising, the premise is the same. That means that HubSpot can follow up with an email introduction to get you on board with their platform. Plus, to use the website grader, you have to put in your email. In turn, you are more likely to remember and use HubSpot if you want help with inbound marketing. ![]() Once you’ve used the website grader, you’ve seen that HubSpot can offer something of value to your business. ![]() So why would they take the time to make the website grader? Having a good website is relevant to marketing and sales, but grading websites isn’t the core of HubSpot’s business. Engineering as marketing: the basicsĮngineering as marketing is kind of like giving away freebies, if freebies weren’t cheap t-shirts and instead were something of true value.įor example, HubSpot, an inbound marketing and sales platform, made a free website “grader” that evaluates whether or not your site is optimized for search and mobile compatibility. Just keep on reading!ĭon’t worry - it’s not as intimidating as it sounds, and you’re about to get a crash course. So when Apple revealed their new Touch Bar, we immediately wondered, can you advertise on this thing?! After putting our heads together, we realized that yes, you can in fact advertise on Touch Bar - but it won’t be traditional advertising.Īfter all, this is an integral part of a keyboard, not a scrolling banner in Times Square. Apple isn’t going to let you flash your name and logo across someone’s computer.Īdvertising on the Touch Bar will need to be a little bit more clever than that, which is where a technique called engineering as marketing comes in. But we are always thinking about how to reach new customers and grow your business. Even at AdEspresso, we can’t think about Facebook and Instagram ads all the time.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |